ABOUT THE EEA
Learn what the Essendon Education Academy is all about
Kick-start your career in sport
This unique qualification is perfect for the sport enthusiast with an interest in Business, Leadership and Management in sport. Hosted at the NEC Hangar, home of the Essendon Football Club, students undertake a Dual Diploma of Business and Diploma of Leadership and Management in a unique one-year full time program.
The EEA Experience
In addition to the formal qualifications, students can participate in the sports business placement program, which provides students with real life, hands-on opportunities to enhance their professional and personal development. EEA are proud to offer students a diverse range of placement opportunities, giving students access to practical experiences to apply their EEA learnings and enhance employment outcomes through a sporting and entertainment lens.
For those with a keen interest in developing their Football skills, whether it be as an athlete or coach, EEA also offer a Football Development Program designed and delivered by EFC Legend, Dustin Fletcher. Not only does the Football Development Program target the improvement of on-field football skills, but it also encourages students to embrace the parallels between sport, business and leadership.
Key components that will enhance the student experience include:
Two graduate roles to be offered at the Essendon Football Club per calendar year
100 hours of real-life work experience provided across departments of the Essendon Football Club and its partner network
Opportunity to study at the Essendon Football Club
Articulation pathways into undergraduate programs at RMIT
Build your network in sport
With exposure to Essendon Football Club staff and mentors, the program allows students to immerse themselves in the administration operations of an AFL Club.
Students have the opportunity to grow their network within the AFL industry through placement hours at the Essendon Football Club, as well as the EEA’s Partner network including AFL programs at all levels and other sporting codes.
Gain elite sports management skills while fully immersed in industry with the Essendon Football Club
Highly transferrable career skills spanning; personal development, operations, finance and resource management, business development and planning, risk management and continuous improvement, and customer engagement.
Develop enhanced communication skills to be able to support individuals and teams to meet organizational or enterprise requirements. These skills are applicable to both sporting and non-sporting roles.
Each year, we offer two Graduate roles at the Essendon Football Club. All students have the opportunity to apply for and interview for these roles.
Other potential job roles for graduates of the Dual Diploma of Leadership and Management/Diploma of Business Partnership with the Essendon Education Academy include team leader, fan engagement officer, business manager, production manager, operations manager, operations manager and department manager.
Curriculum
Diploma of Business BSB50120
Core:
BSBCRT511 Develop critical thinking in others
BSBFIN501 Manage budgets and financial plans
BSBOPS501 Manage business resources
BSBXCM501 Lead communication in the workplace
BSBSUS511 Develop workplace policy and procedures for sustainability
Electives
BSBPEF502 Develop and use emotional intelligence
BSBLDR523 Lead and manage effective workplace relationships
BSBTWK502 Manage team effectiveness
BSBCMM511 Communicate with influence
BSBTEC401 Design and produce complex text documents
BSBPMG430 Undertake project work
BSBOPS502 Manage business operational plan
Diploma of Leadership and Management BSB50420
Core
BSBCRT511 Develop critical thinking in others
BSBPEF502 Develop and use emotional intelligence
BSBTWK502 Manage team effectiveness
BSBCMM511 Communicate with influence
BSBLDR523 Lead and manage effective workplace relationships
BSBOPS502 Manage business operational plan
Electives
BSBFIN501 Manage budgets and financial plans
BSBOPS501 Manage business resources
BSBXCM501 Lead communication in the workplace
BSBMKG541 Identify and evaluate marketing opportunities
BSBOPS504 Manage business risk
BSBSUS511 Develop workplace policy and procedures for sustainability
Program Structure
RMIT has partnered with Essendon Football Club to engage sport enthusiasts in business and leadership study, so you’ll graduate with both the Diploma of Business and the Diploma of Leadership and Management. Take the opportunity to explore key topics in Business, leadership, strategic planning and marketing within a sporting context, where you are fully immersed in the industry environment with classes conducted on site at the NEC Hangar in Tullamarine and at RMIT City Campus.
As a graduate of this Dual Diploma, you will have the enhanced leadership skills to facilitate initiative and judgement in planning and organizing, when implementing and monitoring your own workload and the workload of others.
RMIT offers a variety of learning and teaching approaches, including face-to-face and online sessions, simulations, tutorials, and online discussions as well as self-directed study.
This qualification will be delivered face-to-face at the NEC Hangar, home of the Essendon Football Club. From time to time, content may also be delivered on-site at RMIT and Essendon’s Windy Hill facility.
Key content will be delivered through a sporting context and will be supported by industry experts as well as Essendon Football Club staff who will provide an intimate perspective of working in elite sport.
Ongoing assessment typically includes written assessments, presentations, evidence portfolios, and practical demonstrations.
Students are required to attend approximately 16 hours of face-to-face classes per week across 2.5 days per week at the NEC Hangar, excluding placement hours.